Wednesday, 4 June 2008

When Plaid Goes Bad

There seems to be a lot of bad blood about Burberry on the internet and many issues currently in the news about ethical fashion. 
(Thank you to Bruce of PETA for bringing this to Whichway's attention. PS. I totally used to volunteer at the RSPCA at Yagoona in my teenage years.


Even the Chavs are against Burberry! Who knew plaid was so bad?

Morality and ethics in fashion is being brought to the forefront and influencing more designers and retailers, gradually but surely. A show was supposed to air here the other night called "The Devil Wears Primark", which I was anticipating, where they investigated the poorest of conditions of the sweatshops in India of this massive chain store, but it was pulled at the last minute because Primark threatened legal action. The show then set up their own sweat shop in East London staffed by regular fashion followers who purchase these garments for peanuts, imitating the third world conditions, to see if this would challenge their perceptions. I hope it surfaces somewhere soon, would be quite interesting.

But if it is now trendy to be "ethicool" in the fashion industry, how come noone has brought up the exploitation of interns and "work experience". Sweat shop workers getting the minimum wage, how about interns in the same poor conditions getting nothing! Where is the morality in that? Being expected to work for full time for free for years, is this not exploitation? We demand a minimum wage! Let's take Action Against Exploitation of Interns in the fashion industry! Help the plight, get us out of the slaughter house! We're just innocent, hard working qualified individuals who want to bring some colour to the world! To join the AAEOI send your applications and juiciest stories of fashion exploitation to Whichway. Do it!

No comments: